Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn why it’s more important than ever not to shy away from these topics and how to recreate this effort on your campus.


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This episode is sponsored by PRSA's Counselors to Higher Education

Episode Host

Andrea Bolyle Tippett

Director of External Relations, University of Delaware


Tony Dobies

As the Senior Director of Marketing at West Virginia University, Tony Dobies has positioned the University as a leader in creative marketing and social media. He is a vocal advocate for new and innovative approaches to marketing in higher education and has spoken at numerous national conferences on the importance of social media in marketing and communications.

At WVU, he leads a team of talented social media managers, market researchers, advertisers, marketing strategists and trademark, licensing and brand experts. Together with his team and other talented members from University Relations, he creates and manages marketing projects and initiatives to help reach the University’s highest goals, especially in regard to recruitment. 

In 2015, he was named a “30 under 30 Rising PR Star” by PR News. Under his leadership, WVU has earned numerous accolades for its innovative social media and video content. 

He graduated from WVU in 2009 with a bachelor’s degree in journalism and again in 2017 with a master’s degree in integrated marketing communications.