Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence.
With a rapidly changing landscape there are big opportunities to leverage the power of digital marketing. Seth brings these insights to life and speaks about what it takes to innovate. Tune in to learn how to get leadership on board with your big ideas, secure budget when there’s no budget left, and grow your team (magically) without growing your team.
Rob ZinkanRob Zinkan has been with Indiana University for 15 years and is currently in a system-wide role as associate vice president, marketing, where he leads Indiana University’s full-service internal marketing agency; works to develop, champion and deploy the university’s brand strategy; and acts as marketing liaison to the flagship campus leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.
As General Manager of Marketing Services for Helix Education, Seth collaborates with colleges and universities to develop their brands, craft meaningful messages, and deliver integrated, results-driven campaigns. Prior to joining Helix, Seth worked for Southern New Hampshire University (SNHU) where he was responsible for concepting, writing and art directing the university’s national advertising efforts, including its heralded 2013 cross-country bus tour campaign, which the Chronicle of Higher Education called “Exhibit A of Marketing Success” and “One of the most buzzed-about marketing campaigns in higher education.” His Emmy nominated work helped SNHU become the breakout darling of post-traditional education, growing its online student population by over 50,000 students in just four years. Mr. Odell is also the founder of Higher Ed Live. Ever heard of it? Follow Seth, @sethodell.