Social media “stories” are shorthand photo and video compilations made popular by Snapchat and proliferated by Instagram. Users can overlay graphics, text, drawings, and more. The stories are published for 24-hours before disappearing. Stories are timely by nature, wildly popular and interactive. If you haven’t added these to your social media toolbox, what are you waiting for?


Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Kelly Kauffman

Kelly Kauffman worked as a Social Media Specialist at a marketing agency in San Diego before jet-setting to Costa Rica to work as a freelance writer and social media strategist. Since then, she’s moved to Charlottesville to work as a Social Media Associate for the University of Virginia.


Jamie Goodin

Jamie Goodin is the Digital Engagement Manager at Washington and Lee University. He is currently President of the Board of Main Street Lexington, and chairs the Promotions & Events committee, President and Marketing Director of Lime Kiln Theater, Founder of LexCollective and CEO of JRG Solutions. He has co-designed and co-lead the “Destination: Retail” ten-week business enhancement training program for retailers in Lexington’s Downtown District. He holds a B.S. in Business Administration with Special Attainments in Commerce from Washington and Lee ‘10. He believes in nurturing community-building by creating networks of information, resources and creativity for individual access.


Nikki Sunstrum

Nikki is responsible for developing innovative solutions to strategically leverage and advance interactive communications at one of the world’s top universities, Sunstrum excels at transforming organizations into pillars of global best practices among peers and industry professionals. Her collaborative and goal-oriented methods have expanded the impact and understanding of online communications universally.

Prior to assuming her current role, Sunstrum developed and coordinated the State of Michigan’s statewide social media footprint: reinventing constituent engagement, elevating transparency, and establishing Michigan as a trailblazer and leader for government social communications.


Amy Jorgensen

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