February 24, 2012 5:23 am
by Seth Odell
While social media has been prevalent in higher education for years, it’s only relatively recently that institutions have begun to invest full-time staff in tackling it. To shed light on the ins, outs and challenges faced by our industry’s first full-time social media staff, we bring on a panel of social media managers and directors to share their insights and story, including:
Ma’ayan Plaut Oberlin College Social Media Coordinator
Bruce Floyd University of Florida Social Media Specialist
Lougan Bishop Belmont University Social Media & Web Marketing Specialist
Karlyn Borysenko SNHU Director of Social Media
Thanks to our Sponsors
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Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. Are you measuring what Matters in social media? SM measurement guide for higher ed here.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out how Northwestern’s Matt Herek discussed their use of SCVNGR to engage young alumni last year.
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