Visit any college admissions office and you will see students used as a part of their key recruitment strategy. The most recognizable function of students is to serve as a campus tour guide. Three students from Rochester Institute of Technology, Emily Okey, Erin Supinka and Jacob Sachs, join the show reveal what new role they are playing at RIT as they extend the role of the campus tour guide to serve as Social Media Ambassadors.

Taken from the live broadcast, February 7, 2012.

Topics discussed during the LIVE broadcast include:

  • What to look for in a Social Media Ambassador
  • How to start a formalized Social Media Student Team
  • Technology
  • Student generated content
  • Facebook, Twitter, YouTube series, Blogs
  • Reaching prospective students
  • Social Media guidelines
More questions for the team? Find them on twitter @RIT_Emily, @RIT_Erin, @RIT_Jacob.


Ashley Hennigan’s HighEdWeb (Rochester) Presentation
“Managing a Team of Social Media Ambassadors: Lessons Learned. One year later.” 

Student-run Facebook page for “5 RIT Students”

“5 RIT Students” YouTube channel

Example of student video blog – Alissa Anderson

WELCOME TO COLLEGE, who believe it’s all in the visit and have created web and mobile applications to help institutions measure and manage their most critical recruitment tool, the college visit. With over 15,000 ratings on the Welcome to College site, check out how prospective students and parents are rating their college visit experiences. Vote for the Welcome to College Research Vehicle MARV for a Shorty Award!

ZINCH, the top college and scholarship search resource for over 4 million high school and college students. Partnering with close to one thousand colleges and universities, Zinch is helping lower the cost of recruitment by bypassing traditional search and connecting schools with high yield students with an expressed interest in them. To learn more about Zinch and their freshman, transfer, graduate, and international student recruitment opportunities email or tweet @socialadmission.

INIGRAL, the creators of the Schools App on Facebook. Check out their webinar series about how private social networks can increase yield and retention. That happens Wednesdays at 2pm Eastern time.

SCVNGR, a Google-funded mobile game about going places, doing challenges and earning points. Check out how SCVNGR is engaging four Boston-area schools through a competition that coincides with the famous Beanpot Hockey Tournament.

[Headlines] Didn’t get to these in the broadcast. Check them out!
Google Awards $340,000 in STEM Grants – These are the kinds of partnerships to keep your eye on. Provide access, off-set tuition, retain students. Win. Win. Win.

5 Downsides to Facebook Pages and Groups –  A conversation worth having. What social media platform is best for achieving your goals? Thank you for the insights Inigral!

UC Students Propose Alternative to Tuition Increases – Students say, let us attend for free, we’ll pay you back based on 5% of our income for 20 years. We are going to see more proposals like these. It is absolutely a conversation worth turning on it’s head.

Unsolicited Shout-out of the Week:
Goes out to Sheila Chabot! Thanks for your contributions to the backchannel during last week’s show – Alumni Volunteer Programs.


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