Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.


This episode is sponsored by mStoner, Inc.

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Melody Oldfield

Melody Oldfield is assistant vice president for university relations and marketing at Oregon State University, managing the university’s integrated marketing communications plan in support of Oregon State’s overall strategic plan.

Since coming to Oregon State in 1999, Melody has developed and implemented marketing strategies that have increased enrollment, alumni engagement, and visibility in target markets. The university’s Powered by Orange campaign earned multiple awards and national recognition.

Prior to joining Oregon State, Melody worked in community relations at Wachovia Bank and at an Atlanta-based advertising agency.


Laura Shields

Laura Shields is associate director of university marketing at Oregon State University. A graduate of the University of Texas at Austin, Laura joined Oregon State in 2009 as a marketing specialist and has also served as marketing manager and assistant director.

She and her colleagues promote the Oregon State University brand through strategic marketing communications and creative services, and they also manage university-level web content and social media networks.

Prior to joining Oregon State, Laura served as public relations specialist at MGM Resorts International.