Alumni | Higher Ed Live

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Audience Engagement Scoring

Host: Andrew Gossen

July 12, 2017

In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience […]

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Senior Sendoff: Managing the Transition From Student to Alumnus

Host: Kim Infanti

March 9, 2017

As May approaches, we’re preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life? What are some of the best programs to gather their post-graduation plans, communicate alumni benefits, and encourage them to stay connected? In this episode of Advancement Live, Kim Brown speaks with […]

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Membership vs. Support Models for Alumni Engagement

Host: Ryan Catherwood

June 8, 2015

Many alumni associations are funded primarily by dollars raised from various forms of memberships. Yet many institutions are rethinking this structure, given the accessibility of social networks and competition for dollars from advancement initiatives, and the tremendous opportunities in crowdfunding. Institutions are challenged to provide the right mix of benefits that make paying for a […]

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Industry Networks in Alumni Engagement & Fundraising

Host: Ryan Catherwood

May 21, 2015

One of the most unique engagement program strategies in higher education, this edition of Advancement Live features the CIRCLES corporate networking events program created by Stacy Mitz and Charles Ries at Marquette University. Stacy Mitz, Assistant VP Engagement, and Charles Ries, Senior Director for Development, will talk about the origin of the CIRCLES program that […]

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Live from #CASESMC: Insights from Behavioral and Social Alumni Data

GUEST HOST: Adam Miller

April 20, 2015

Ten years ago, Stanford built and began using the Relationship Model, a behavioral segmentation of all alumni. We’ll share insights and discoveries from this effort you can put to use to better understand your own constituency and reach your own goals. Not only have we found new segments of alumni that don’t engage with the […]

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A Constituent Engagement Strategy for Lifelong Learning

AUTHOR: Ryan Catherwood

April 16, 2015

In order to further their educational missions, many universities have embraced faculty involvement in ongoing, voluntary or self-motivated learning programs. I have come to witness two outstanding programs at Washington and Lee University and the University of Virginia. These programs stand out by having robust involvement from faculty at regional engagement events and as well […]

Alumni Influencers: Digital Engagement Strategies for the 21st Century

Host: Ryan Catherwood

April 13, 2015

As engagement efforts expand into the digital space, unique content hubs can provide a learning environment by curating and crowdsourcing content from alumni and faculty thought leaders. In this edition of Advancement Live, Kathy Kale, AVP, Alumni Relations at Santa Clara University will share their new site called “Illuminate,” and host Ryan Catherwood will share […]

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Advancing the Role of Alumni Admissions Ambassadors

GUEST HOST: Kim Brown

April 12, 2015

Postcards, coffee chats, and a helpful hashtag? Using these tools, the University of Minnesota is redefining the role that alumni play in turning prospective students into excited enrollees. While traditional roles such as college fair representative and student interviewer still have a place, hear what UMN and other schools are doing to advance alumni participation […]

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Content Marketing in Alumni Engagement Means Replicating Networking Event Conversations

AUTHOR: Ryan Catherwood

March 9, 2015

Let me take you on a journey my friends. Today we’re going to attend an alumni networking event together. It could be a happy hour at Trendy Bar du Jour or a Campaign Celebration event for “Believe in Us Now, Give Money So There’s a Later” at a fancy art gallery. The choice is yours. […]

Engaging Students and Alumni Through Career Services

Host: Ryan Catherwood

February 18, 2015

Advancement Live host Ryan Catherwood will chat with Mike Sciola, Associate Vice President of Institutional Advancement and Director of Career Services Colgate University, and Jillian Arnault, Alumni Engagement Coordinator at Colgate. Sciola and Arnault will discuss how their work in career services has helped breakdown existing silos between Advancement and Student Affairs.

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State of Alumni Engagement: Towards a Definition and Taxonomy

Host: Ryan Catherwood

January 27, 2015

Ryan Catherwood hosts a conversation about the State of Alumni Engagement in 2015 featuring Jade Bressington, Deputy Director of Alumni Relations at the University of Birmingham, in the U.K, along with Keith Lue, Executive Director of the Alumni Association at BYU, JT Forbes, Chief Executive Officer at the Indiana University Alumni Association, and Jeff Schanz, […]

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“Alum From Day One” at SUNY Cortland

Host: Ryan Catherwood

January 20, 2015

In this edition of Advancement Live, host Ryan Catherwood and guest, Michael Sgro, Executive Director of Alumni Engagement at SUNY Cortland, discusses tactics for utilizing the Red Dragon Network to engage prospective students before they even reach campus. Engagement efforts continue at SUNY Cortland during the entire student experience and shape how alumni feel about […]

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What Makes a Great Print Edition Alumni Magazine?

AUTHOR: Ryan Catherwood

December 4, 2014

What makes a great print edition of an alumni magazine? How do editors decide on a magazine’s cover, layout or new design elements? Where do alumni magazine stories come from, and how, if at all, should alumni magazines be used as vehicles for fundraising or the marketing of other university priorities?

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What Makes a Great Print Edition Alumni Magazine?

Host: Ryan Catherwood

November 18, 2014

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Digital Engagement: Regional Alumni Group Instagram Contest

AUTHOR: Ryan Catherwood

October 31, 2014

Our Engagement & Annual Giving team within University Advancement at the University of Virginia works to create inroads and contacts by supporting over engagement activities all over the world through the UVaClub, Lifetime Learning and Cavalier Travels programs. Reaching an all-time high in the 2014 fiscal year, 19,000 individuals registered for almost 1,400 events, resulting […]

Excelling in Your Advancement Career

AUTHOR: Ryan Catherwood

October 28, 2014

Interested in a higher education fundraising career? Already in development and looking for some career insights? In this edition of Advancement Live (air date 10/28), AJ Davidson, Senior Development Recruiter at the University of Virginia chats with host Ryan Catherwood about advancement career ladders, tactics for informational interviews, job hopping and the qualities of a […]

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