Technology

SORT BY: Date

Communicating Through the Entire Student Lifecycle with Apps

AUTHOR: Higher Ed Live

March 21, 2016

How changing information consumption habits are making mobile apps a primary channel As a mobile app company, Guidebook has had the privilege of helping hundreds of schools create and grow their mobile presence. Not only has it given us a lot of data points to consider, but it has also provided a front row seat […]

Unlocking Internal Campus Communications Through Social Network Analysis

AUTHOR: Higher Ed Live

December 7, 2014

Monday, November 13, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Guest host Susanna Williams speaks with Zack Johnson from Syndio Social. Social network analysis is catching on as a management tool in corporations who seek to understand how information and influence work within their companies. A growing number of higher education […]

WATCH EPISODE

Student Perceptions and the State of Ed Tech

Host: Ashley Budd

September 7, 2014

Findings show 59% of students who don’t code would like to learn but haven’t had the opportunity. Join Ashley Budd as she speaks with StudyMode researchers who have just released the results of a Student Psyche Report on students and computer programming and Sven Aas of Mount Holyoke College. Six in 10 students think coding […]

WATCH EPISODE

What Technology Vendors Should Know About Selling in Higher Education

AUTHOR: Ryan Catherwood

July 21, 2014

A few times every month, I receive an email or Linkedin message with a request to check out a new web-based platform. There are several amazing products out there designed to increase alumni engagement, help with volunteer or event management, and there are plenty of social media listening platforms and content aggregator systems. As I […]

Reed College, Switchboard, and Partnerships with Alumni Entrepreneurs

AUTHOR: Andrew Gossen

June 17, 2014

Partnerships with vendors will become increasingly central to Advancement work over the upcoming decade. In areas ranging from Big Data to the mobile web, from strategy to tactics, vendors are offering tools and services that make it possible for Advancement offices to do more, more effectively, than would ever be possible relying on internal resources […]

WATCH EPISODE

If You Don’t Like Change, You’ll Like Irrelevance Even Less – Disintermediation & Higher Ed Advancement

AUTHOR: Andrew Gossen

May 15, 2014

Internet-related disintermediation — reduction in the use of intermediaries — has been complicating the work of Higher Ed Advancement professionals for at least a decade. The impact hasn’t been as dramatic as in the private sector, where the rise of e-commerce devastated established industries such as journalism and bookselling. There is little doubt, however, that […]

WATCH EPISODE

Social Media Strategy for Orientation

AUTHOR: Chris Butler

March 19, 2014

As orientation time approaches, do you have a social media strategy in place? Hear from three experts in the field about how they reach out to engage incoming students and parents before, during and after orientation.

WATCH EPISODE

Social Media Beyond EDU

AUTHOR: Andrew Gossen

March 12, 2014

Colleges and universities are becoming increasingly sophisticated in their use of social media. We’re more strategic, creative, and better at integrating social into various campaigns than we have been. But while the progress is undeniable, it still feels as though higher ed is lagging behind the private sector in making serious investments in social media […]

WATCH EPISODE

Using Social Data to Understand Individuals

AUTHOR: Andrew Gossen

February 26, 2014

Social media analytics tend to focus on aggregate actions that take place on a particular platform. They can focus on aggregate audience — how much has my audience grown? — or aggregate engagement with particular pieces of content — how many likes did my most recent status update receive? What’s missing from much of the […]

Online Ambassadors and the Emergence of Digital Volunteers

AUTHOR: Andrew Gossen

December 5, 2013

Volunteers have served colleges and universities well for decades. Higher Ed Advancement offices have mobilized and coordinated the activity of alumni, parents, and friends on behalf of their institutions with effective appeals for time, talent, and treasure. At a time when more and more people are spending an increasing amount of time online, there’s a […]

WATCH EPISODE

Advancement Live, 11/5: the 4th Annual CASE/Huron Education/mStoner Survey of Social Media in Advancement

AUTHOR: Andrew Gossen

November 6, 2013

In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the […]

Advancement Live, 10/15: Online Giving Days

AUTHOR: Andrew Gossen

October 31, 2013

Online Giving Days are hot right now in higher ed fundraising circles, but they’re not new. The model can be traced back to the America’s Giving Challenge in 2007, and it has been used with notable success in a range of contexts, especially by community foundations. It has taken higher ed awhile to appreciate the […]

The Snowball Effect – Online, Pipeline, and Bottom Line

AUTHOR: Andrew Gossen

September 20, 2013

Social media, e-mail, and direct mail all can be effective marketing and fundraising tools on their own. When combined into a strategic and well-executed integrated marketing strategy, however, they can have a direct and substantial impact on engagement and fundraising goals. In this show, the Cornell Lab of Ornithology‘s Miyoko Chu joined Host Andrew Gossen […]

WATCH EPISODE

AdvancementLive 8/13: Crowdfunding and Higher Ed

AUTHOR: Andrew Gossen

August 15, 2013

Donation-based crowdfunding platforms are projected to process $1.4 billion in donations in FY14. Will higher ed carve out a place for itself in this rapidly expanding space, or will we double down on tried and true fundraising methods that have served us well in the past? In this show, originally aired on August 13, 2013, […]

Student Affairs Live: The SA Tech Unconferences

AUTHOR: Ed Cabellon

May 14, 2013

Wednesday, May 15th at 12:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #SAlive This week on Student Affairs Live, we will be talking about the Student Affairs Technology Unconference (SAtechUN) events happening all over the country this summer! After the success of the SATech Boston Unconference events that took place at Boston University over the past […]

WATCH EPISODE

Student Affairs Live Leadership and Technology Panel

AUTHOR: Ed Cabellon

January 22, 2013

Wednesday, January 23rd at 12:00pm EST Broadcasted over Google Plus, On-Air Hangout Conversation: #SAlive I recently sat down via Google Plus On-Air Hangouts, with Cindy Kane, Director of Student Involvement and Leadership at Bridgewater State University; Mike Severy, Director of Student Involvement and Leadership at the University of North Carolina at Pembroke; Chris Conzen, Director of Campus Activities […]

WATCH EPISODE

AUTHOR: Higher Ed Live

AUTHOR: Higher Ed Live

Host: Ashley Budd

AUTHOR: Ryan Catherwood

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Chris Butler

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Andrew Gossen

AUTHOR: Ed Cabellon

AUTHOR: Ed Cabellon