Each year, the E-Expectations report summarizes online behaviors of college-bound high school students. The results help inform and improve e-recruitment strategies. The 2017 surveys were administered to the parents of these students. This episode will be the first public presentation of the findings and recommendations! We will discuss trends and behaviors. You’ll hear how students […]
2016 HigherEdWeb Conference Best Presentation Award! Google’s recent Transparency Report shows that nearly half a million websites are now hosting malware, an increase of 160 percent from this time last year. Higher education websites are particularly attractive to attackers, offering access to large amounts of bandwidth and broad network space. In this session, we will […]
Search drives a large proportion of traffic to higher ed websites. As we thing about the content that is most important to our constituents, how do we ensure our pages are coming up in search results? Typically, we create content and then optimize it for search. In this episode of Marketing Live, we’ll flip this […]
It’s clear that faculty can help you build reputation with a variety of audiences such as media, alumni and donors. However, most online faculty sites get a failing grade. That’s why many schools are now developing “expert centers” to help them tell their stories better. Learn how schools are showcasing their faculty online to deliver […]
How do you build a homepage that serves the competing needs of 64 campuses, millions of prospective and enrolled students and alumni, and more than 100,000 employees? Create two homepages. That’s what SUNY and mStoner did for the nation’s largest comprehensive public system of higher education. Faced with the challenge of balancing the needs of […]
Designing, building, and creating websites and website content is a major commitment. More often than not in higher education these overly complex web environments need to be redeveloped every couple of years. Learn how to build a timeless and sustainable website that can be updated with a new theme for a fresh look. Sound like […]
Did you miss out of the HighEdWeb regional conference in Michigan? Did you attend and want to relive the glory days from last week? Higher education web professionals, from marketing, design, development, coding, social media, and management, gathered in Detroit for an exciting HighEdWeb Association event. Feedback from attendees has been great, and the quality […]
Discover how two campuses are using social media to direct prospective students to their most influential recruitment resource: the website. In this episode of Higher Ed Special Edition guest host Erin Supinka of Dartmouth College speaks with Donna Talarico-Beerman from Elizabethtown College and Noelle Seybert from Pepperdine University. Each guest offers a best-in-class case study […]
The Baby Boomers are self-righteous and optimistic. Gen X are your misunderstood latch-key kids. Millennials want participation trophies, don’t like marketing, and are narcissistic to a fault-the “Me Generation,” if you will-but also want to give back. Also Facebook is dying and you should really be on Yik Yak now. Let’s have some real talk […]
Formstack has asked 650,000 users to weigh in on user experience, habits and more for the second Form Conversion Report. Benchmark converstion rates, learn best-in-class form types and hear social media tips to convert up to 189% more traffic. Erin Supinka hosts this special edition of Marketing Live. We hope you’ll contribute to the conversation […]
In order to further their educational missions, many universities have embraced faculty involvement in ongoing, voluntary or self-motivated learning programs. I have come to witness two outstanding programs at Washington and Lee University and the University of Virginia. These programs stand out by having robust involvement from faculty at regional engagement events and as well […]
Colleges are committed to social media. Students report that campuses are using social media to help them connect with each other and student organizations, to provide information about education programs and career opportunities, connect with faculty, and even get information about financial aid. Many campuses view social media as an important tool to drive website […]
Information architects and responsive designers unite. Printing budgets and user experiences rejoice. Curriculum and marketing professionals combine forces on the campuses of Utah Valley University and Fresno State to create responsive catalogs that are completely searchable, consumable and exportable. Find out how on this episode of Higher Ed Special Edition.
Originally aired: Monday, November 3rd at 1:00pm ET Admissions Live host Chris D’Orso and guests Melissa Dix and Amanda Frisbee discussed how Beloit College is doing some cutting-edge work with video, both on their homepage and with their student teams.
Alternate Title: Three Amigos at Work for the Gator Good Thursday, October 2, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive Host Ashley Budd speaks with Todd Sanders, Director of Social Media at University of Florida, Bruce Floyd, Social Media Manager for the UF Athletic Association and Jeff Stevens, Assistant Web Manager […]
Thursday, July 17, 2014 at 1:00 p.m. ET Broadcasted over Google Plus, On-Air Hangout Conversation: #HigherEdLive How do we organize our information for our audiences? Fran Zablocki and Nick DeNardis join host Ashley Budd to discuss the importance of information architecture (IA) for an optimized user experience (UX). Join the broadcast LIVE and participate in the discussion on […]