Learn to connect with students naturally and authentically through mastery of the core principles and philosophy of texting. This session focuses on texting as a medium and how to best leverage it for better enrollment results and student outcomes.

 

This episode is sponsored by Mongoose

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guest

Suzanne Petrusch

Vice President for Enrollment and Marketing

Suzanne Petrusch joined Presbyterian College in June of 2016. She is delighted to work with the talented members of the College’s admission, financial aid, and marketing and communications teams. Prior to assuming the role at PC, Suzanne served for 12 years as the Vice President for Enrollment Management at St. Mary’s University in San Antonio, where she oversaw the Offices of Admission, including Graduate & Adult Enrollment Services; Financial Assistance; Enrollment Marketing; and Student Retention. Among markers of the division’s success, Suzanne notes the 28 percent increase in the size of the first-year class, the first enactment of a deposit wait list, and improvements in persistence of first-generation students. Further, the University realized a gain of 18.2% in the four-year graduation rate within 10 years.

Suzanne’s portfolio includes serving as the Assistant Vice President for Enrollment Management at the University of Dayton, as well as marketing and sales positions with an executive search firm and a directory advertising company. She holds a Bachelor of Science in business administration from Trinity University (TX) and a Master of Science in education from the University of Dayton (OH), and currently is a doctoral student in educational leadership and policy studies at The University of Texas at San Antonio.