Just a few years ago Garrett Lord was a student at Michigan Tech. Now he’s the CEO of a career service platform called Handshake. His technology is helping students navigate their career search at 500 universities across the country. Tune in to learn how this tool supports students, schools, and employers. Garrett will share some of the science behind the platform, including AI and machine learning. We’ll dig into how Handshake approaches problem-solving for its diverse user base.

 

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She has also developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company. Amy is a University of Florida Business Marketing alum and now lives in Charlottesville, Virginia with her Basset Hounds, Chauncey Billups & Priscilla Presley.
 

Guest

Garrett Lord

Garrett Lord is the co-founder and CEO of Handshake, the college career network. Handshake’s mission is to democratize opportunity for all students — regardless of zip code, major, or background. Since 2014, the team at Handshake has built a community that connects 475+ partner universities and their 8 million students and young alumni to our network of 250,000 employers searching for young, diverse talent to fill jobs and internships. Garrett is a Michigan native and attended Michigan Tech before founding Handshake with his classmates.

Follow Garrett on Twitter, @GarrettLord.