Today’s college applicants are not completing the same admission requirements as their parents. The battleground for testing and application services is fierce and the end-users (students and higher ed partners) seem to be at the mercy of large enterprises who set the standards. High school and college admission counselors are the ambassadors, liaisons and translators in the college admission process. In a world that seems to pivot partnerships and processes mid-stream, these counselors become pathfinders – pleading for stability.

In this episode of Admissions Live, Nicole Lentine speaks with four college admission professionals from high schools and higher ed counseling offices to uncover the business of college admission, the key players in this space, and the strategies for success in this evolving landscape.


Admissions Live is sponsored by mStoner, Inc.

Episode Host

Nicole Lentine

Nicole Lentine

Nicole Lentine is associate director of admission at Champlain College. Along with recruitment goals and activities, she serves as community manager to prospective and admitted student social media communities, develops admissions and alumni partnership strategies, and develops events and visit programs for special populations. Nicole has over nine years of experience in the industry, and thrives on networking and learning from others to constantly improve and find new ways to connect with students. She speaks about college admissions and digital communication strategies at regional and national conferences including NEACAC, HigherEdWeb, and UBTech.