Recently released by mStoner, “The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. The goal of the research was to take a more focused look at the degree to which institutions have developed formal, research-based brand strategies. Learn insights about how much colleges and universities spend on these projects, whether they used external partners, who sponsored the projects on campus, and how long the process took.


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Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the last 17 years at Indiana University in both campus-level and system-wide roles, including assistant dean for advancement at Indiana University–Purdue University Columbus, vice chancellor for external affairs at Indiana University East, and most recently associate vice president for marketing in a university-wide capacity. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Tom Hayes

Tom is chair and professor of marketing at Xavier University where he has taught for the last 39 years. He is a nationally recognized expert in the marketing of higher education, and consults on a national and international basis. He is the founder of the AMA’s Symposium for the Marketing of Higher Education and has been awarded both the Crystal Apple and Alice Beeman Award by CASE. He was awarded an ACE Fellowship for the 2004-2005 academic year, which he served at Kenyon College.


Michael Stoner

Michael’s checkered past includes experience in media relations, PR, marketing, and publications. He founded the new media practice at Lipman Hearne and led it until 2001, when he launched mStoner. Michael also served as vice president of Halstead Public Relations in New York; director of communications at the Woodrow Wilson School at Princeton University; director of the office of publications services at the College Board; and associate director of university publications at Lehigh University. During his 30-year career as a communicator and consultant, Michael has served more than 250 education institutions, nonprofits, and businesses on four continents. He has led institution-wide web strategies; provided consulting on social media strategy and tactics; and consulted on institutional marketing, branding, and advancement challenges.