As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and marketing professionals and where their work fits into the broader advancement function. As CASE embarks on an ambitious strategic plan, Michael will share insights about industry trends and the changing higher education landscape.


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Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan has been with Indiana University for 16 years and is currently in a system-wide role as associate vice president for marketing, where he works to develop, deploy, and champion the university’s brand strategy; leads Indiana University’s full-service internal marketing agency; and serves as marketing liaison to IU’s two core campuses’ (IU Bloomington and IUPUI) leadership and marketing community. Previously, he worked at the campus level as vice chancellor for external affairs at Indiana University East and assistant dean for advancement at Indiana University–Purdue University Columbus (IUPUC). Rob earned his bachelor's degree from Wabash College, master's from Xavier University, and doctorate from Creighton University. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's Call to Action blog, and serves on the conference committee for the AMA Symposium for the Marketing of Higher Education.


Michael Kiser

Michael Kiser is vice president of marketing and communications at the Council for Advancement and Support of Education (CASE). As a member of CASE’s executive leadership team, he is responsible for leading a communications and marketing strategy to advance CASE’s vision and mission through an integrated approach on a global basis.

Michael previously served in vice president roles at Lafayette College and Colby College. His career includes successfully managing media relations and overall communication strategies for three small private colleges and serving as senior communications officer for a $1 billion comprehensive campaign for a major research university. Over the years he has been a frequent speaker and faculty member in CASE educational programs.