Andrew CasselAndrew Cassel has been creating and curating social media content for the University of Alaska Fairbanks since 2011. Cassel is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel has also presented about social media content best practices to the Greater Fairbanks Chamber of Commerce, Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, as part of the HigherEd Experts 2018 and 2019 Higher Ed Content conferences, the 2019 eduWeb Digital Summit as well as at the 2017 and 2018 Higher Ed Web annual conferences.
Dr. Liz Gross
Dr. Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is Liz’s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
As RIT’s first social media director, Dave Tyler is responsible for building and maintaining the university’s digital media reputation by driving exposure, influence and engagement in all forms of social media.