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This post is written by Bianca Tomlin, Digital Marketing Specialist at mStoner, Inc..

With the new year underway, we reviewed the stats from last year on the Higher Ed Live Blog. We offer the top five most viewed blog posts from the year. Happy reading!

Three Higher Ed Design Trends for 2018
Designers are always looking ahead to new innovations in aesthetics and process. Whether that change is grounded in user needs, market opportunity, or pure curiosity, we’re always pushing forward. The mStoner Creative Team put their UXer/Designer/Content Strategist heads together to suss out the design trends of 2018.

The Value of Alumni Online Communities
The core value of alumni online communities today is the same as it was when the first communities premiered more than 20 years ago – that a university can provide a secure online destination for alumni to find and connect with other alumni without fear of outsiders or impostors.

Advancement Leader Q+A: It’s Time to Shift to a Digital-First Strategy
The ninth post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement is with James Allan, Director, Alumni and Stakeholder Relations, University of Melbourne.

Advancement Leader Q+A: Enhancing Alumni Engagement Through Sophistication, Savvy, and Transparency
The seventh post in our series of Q+As with higher education advancement leaders on topics related to digital alumni engagement is with Julie Sina, Associate Vice Chancellor, Alumni Affairs, and Chief Financial Officer, UCLA Foundation.

Top Five Analytics to Review Every Day
Google Analytics offers web teams a wealth of information, so much that it’s sometimes hard to know where to begin. Even experienced analytics users get lost in the data, treading down paths that look interesting, but don’t provide a lot of direction. Web communications manager at OmniUpdate, Sara Arnold offers five analytics measures to review on a daily basis.

Thanks to all our sponsors and amazing guest bloggers who contributed to our blog this year. If you’re interested in writing for the Higher Ed Live blog, please email Bianca Tomlin.

 

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