Do you wonder how your email messages are performing? Are your communications hitting their mark? Or, are you turning people off to receiving emails from your institution? In this episode of Advancement Live, we’ll speak with the email lead at Cornell University and a strategist at iModules Software. They’ll discuss best practices for reviewing your email data on a regular basis. You’ll learn how you can use that data to change your email strategy for more successful outcomes.
Find out how Cornell used in-depth analysis to provide email authors with insights about email performance. They’ll share how much information is too much, and getting a handle on their email communications to alumni.
Andrew GossenAndrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
Debby is Communications Manager at Cornell University. Debby’s career in Alumni Affairs and Development spans 20+ years leading marketing efforts that leverage both digital and print channels to execute effective campaigns. She has expertise in e-mail channel management, cross-channel marketing, direct-mail, creative services, and communication strategies for broad based engagements. She thinks creatively, plans strategically, and executes effectively. Debby has spent the last five years implementing e-mail industry standards and effective processes for continued channel improvement for the Office of Alumni Affairs and Development at Cornell.
Mirko is Senior Account Manager and Client Consultant at iModules Software. Prior to joining iModules, Mirko worked at Wilkes University as the Director of Alumni Relations and Annual Giving. At iModules, Mirko consults with clients to help them to meet their strategic goals with Encompass. He received his bachelor’s degree from Drew University and his master’s degree at the College of Europe.