Mallory Wood, marketing manager at mStoner, joins the show for an information-packed session on the use of video in student recruitment efforts. Mallory discusses strategy, reach, production tips and more. Whether you are a one-person show or have a highly equipped marketing team this is one show re-cap you will not want to miss.
Taken from the live broadcast, March 13, 2012.
Apologies for the audio-video sync!
Topics discussed during the LIVE broadcast include:
- Targeting Millenials
- The State of Online Video
- Projections for Higher Ed Video
- In-house Production Tips
- Outsourcing to Service Providers
- Marketing Strategy
More questions for Mallory Find her on twitter @MalloryWood.
Data & Research from ComScore
Next generation strategies for advertising to millenials
2012 US Digital Future in Focus Report
January 2012 US Online Video Rankings
Marketing with Mallory: Blog Post
Q&A with Joe Schuberth, associate director of undergraduate marketing
University of Huddersfield: Aliens in the Hud
Central Institute of Technology in Australia: It’s a snap
University of Rochester: Remember oUR Name
Murray State Anthem
City College Norwich:
Towson University: I Tell ‘em
Yeshiva University: The Maccabeats
Andrew Stanton: The clues to a great story
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