Mallory Wood, marketing manager at mStoner,  joins the show for an information-packed session on the use of video in student recruitment efforts. Mallory discusses strategy, reach, production tips and more. Whether you are a one-person show or have a highly equipped marketing team this is one show re-cap you will not want to miss.

Taken from the live broadcast, March 13, 2012.
Apologies for the audio-video sync!

Topics discussed during the LIVE broadcast include:

  • Targeting Millenials
  • The State of Online Video
  • YouTube
  • Projections for Higher Ed Video
  • In-house Production Tips
  • Outsourcing to Service Providers
  • Marketing Strategy
  • Storytelling

More questions for Mallory Find her on twitter @MalloryWood.


Data & Research from ComScore
Next generation strategies for advertising to millenials

2012 US Digital Future in Focus Report

January 2012 US Online Video Rankings

Marketing with Mallory: Blog Post
Q&A with Joe Schuberth, associate director of undergraduate marketing

Video Examples
University of Huddersfield: Aliens in the Hud

Central Institute of Technology in Australia: It’s a snap

University of Rochester: Remember oUR Name

Murray State Anthem

City College Norwich:

Towson University: I Tell ‘em

Yeshiva University: The Maccabeats

Andrew Stanton: The clues to a great story


INIGRAL, the creators of the Schools App on Facebook. What are you doing with post-accept communications? Check out the Inigral webinar series about how private social networks can increase yield and retention. Read More

SCVNGR, a Google-funded mobile game about going places, doing challenges and earning points. Check the link we sent out and learn how La Roche College has incorporated SCVNGR into its visit program to help differentiate itself from other colleges. Read More

WELCOME TO COLLEGE, who believe it’s all in the visit and have created web & mobile applications to help institutions measure and manage their most critical recruitment tool, the college visit. With over 15,000 ratings on the Welcome to College site, check out how your institution is stacking up. Find out more about becoming a Welcome to College school partner. Read More, the preferred destination by over 3 million students to research schools and scholarships, and to showcase themselves as more than a test score.  Over 1,000 colleges and universities around the world partner with Zinch to attract and enroll best-fit students on the largest college-search social network in the world.  To learn more about Zinch e-mail or tweet @socialadmission.

  • Anonymous

    Loved this episode!

  • Isaacson

    Maccabeats shoutout!

  • Eric Olsen

    Mallory’s final takeaway in the last 2-minutes of the show about being “authentically clever” with your recruitment videos was the best part of the show. Awesome stuff, ladies.

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