May 9, 2012 3:21 am
by Seth Odell
Your institution has a YouTube channel and you’ve been uploading video for years, so now what? Who’s really watching them, and is it really making a difference?
Sharing case studies and best practices from across the industry, this hour long conversation explores the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you.
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Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. Looking to engage international students with social media? New research and best practices guide here.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out what @jensenmoore’s PR class is doing to enliven the Baton Rouge community with SCVNGR.