As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want?
On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improving yield by deciphering what accepted students (and their parents) want.
Adam CastroAs Vice President for Enrollment Management, Adam Castro oversees the operations of the Offices of Admission, Marketing, and Student Financial Services. His areas of responsibility include development of recruitment, marketing, admission, and financial aid programs designed to recruit, admit and retain students at Bloomfield College. He has been at Bloomfield College since 2003. Adam is an active member of numerous organizations including the National Association of College Admission Counselors (NACAC), the American Association of Collegiate Registrars and Admissions Officers (AACRAO), the ACT New Jersey State Council, NAFSA: Association for International Educators, and the Association of Independent Colleges and Universities in New Jersey (AICUNJ).
Amber Sandall is a Social Media Data Analyst at Campus Sonar with expertise in marketing, communications, and data analysis and reporting. With both agency and higher education experience, she enjoys unearthing actionable insights from social listening data to help colleges and universities drive growth. When she’s not writing Boolean queries, Amber enjoys a good cup of coffee and a new book.
An expert in communication, relationship development, and leadership, Jeremy Tiers is quickly becoming a familiar name and speaker in college admission and enrollment management circles. He is the Director of Admissions Services for Tudor Collegiate Strategies (TCS). TCS partners nationwide with college and university admission, marketing, and campus visit teams, helping them with staff training workshops and student recruitment communication plans. Jeremy has spoken at, and keynoted, various NACAC Affiliate Conferences. He’s also the editor of a well-known, weekly college admissions email newsletter, and he’s an #EMchat regular. Jeremy graduated from Lakehead University in 1998 with a B.A. (Hons.) in History. He lives in the Indianapolis, IN area with his wife and daughter.
Jay Murray lives in from Hopewell Junction, NY but is originally from Middletown, CT. Jay has over twenty-five years of enrollment experience at both public and private universities. He has recruited both domestically and internationally, reviewed countless applications for admission, and given numerous presentations on topics ranging from “Searching for the right college fit” to “Leveraging your CRM.” He is currently the Associate Vice President of Enrollment Services at Western Connecticut State University. Previously, he held the position of Director of Admissions at WCSU, Marist College, Mercy College, and Post University. He holds a Bachelor Degree in Communications and a Masters of Public Administration both from Marist College.