Day of Giving efforts are evolving and can have an impact on your Advancement operation beyond just one day of the year. In this episode, you’ll hear how Gonzaga and Saint Joseph’s University brought new energy into their Day of Giving with tools from iModules, and how these tools will impact their year-round giving strategies. From leaderboards to gamification to peer-to-peer fundraising, you’ll learn some of the latest trends in online giving and the impact it can have on your institution’s fundraising goals.
Andrew GossenAndrew is a social media strategist/social anthropologist with a strong alumni relations background who is interested in the intersection between community, communication, and technology. His goal is to capitalize on the opportunities offered by emerging technologies, mobile and social, to advance organizational goals by enhancing connectedness and engagement between constituents and organizations, as well as among the constituents themselves. Andrew has a strong track record of recognizing emerging opportunities, mobilizing support for pilot projects and integrating successful experiments into organizational structure and strategy.
Kristin McNeley, M.A., received both her Master’s degree in Organizational Leadership as well as her Bachelor’s of Business Administration in Marketing and Human Resource Management from Gonzaga University, where she has worked in donor relations, gift accounting, and annual giving. She keeps busy outside of work as a barre instructor and planning her upcoming wedding. Kristin has a passion for creating positive change and holds close to her heart the opportunities created by higher education fundraising. Without scholarships and financial support she wouldn’t have attained her own degrees, so now she views her work as a way to give back. Kristin is committed to providing meaningful opportunities for growth to all who desire an education, regardless of their ability to pay for it.
Mirko is Senior Account Manager and Client Consultant at iModules Software. Prior to joining iModules, Mirko worked at Wilkes University as the Director of Alumni Relations and Annual Giving. At iModules, Mirko consults with clients to help them to meet their strategic goals with Encompass. He received his bachelor’s degree from Drew University and his master’s degree at the College of Europe.
Kristen Ziegler is an experienced and award-winning marketing and communications professional and video producer whose most recent role was as Associate Director, Interactive Communications and New Media within the Office of University Advancement at Saint Joseph’s University.
In this role, she spearheaded marketing efforts for University Advancement, supporting alumni events, annual fund campaigns and the stewardship of major gift donors. Since the inception of #OneDaySJU, Saint Joseph’s Day of Giving in 2014, she has spearheaded marketing efforts for three additional giving days, with steady increases in donor and dollar results.
She has a B.A. in media and communications and in English with honors from Muhlenberg College and an M.A. in publishing from Rosemont College.