If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.
Erin SupinkaErin is social media manager at Dartmouth College and contributing editor of the Higher Ed Live Blog. Erin holds a Bachelor of Science in Journalism from Rochester Institute of Technology. Connect with Erin on twitter, @erinsupinka.
Beth Doyle, Vice President, Higher Education Services, Council for Adult and Experiential Learning (CAEL)
Beth Doyle leads CAEL’s work with higher education institutions to ensure they focus on the needs of adult students through inclusive marketing, flexible programming, compassionate student support, and offering credit for learning from work and life experience. For over 12 years, Beth has worked directly with CAEL’s highest-level clients and partners to raise awareness of CAEL and its mission and provide marketing consulting services and training. She has 20 years of experience in brand building, marketing, and public relations.