Wendy Livingston, Senior Assistant Dean of Admissionand Tina Coleman, Director of Creative Services, join the show from the College of William & Mary. We discuss project management in cross functional teams, from breaking down university silos to producing innovating content for prospective students, we cover tips for collaborating and more.

Taken from the live broadcast, March 27, 2012.

Topics discussed during the LIVE broadcast include:

  • Evolution of Creative Services
  • Collaboration
  • Training
  • Social Media User Groups
  • Integrated Marketing Communications
  • Web Governance
  • Marketing Strategy
  • Blogs

… and so much more

Have questions? Email Wendy and Tina


Creative Services Blog: William & Mary Creative Services

Ampersandbox Articles:
W&M News: W&M’s New Admissions Viewbook Out of the Box
The Chronicle of Higher Ed: For Courting Students, Glossy Viewbooks Lose Luster
Washington Post: William & Mary Ditches Its Traditional Viewbook

Social Media User Group – There’s a group for that.

W&M Blogs:
A peek into the lives of those who learn, teach, research and work at the College.
Admission Admit It! Blog: True Confessions from W&M’s Admission Officers

Griffin Gossip YouTube Channel:

Welcome Site:

Yield Program Sites:


INIGRAL, the creators of the Schools App on Facebook. What are you doing with post-accept communications? Check out the Inigral webinar series about how to measurably improve yield with their private social network for colleges. Read More

SCVNGR, a Google-funded mobile game about going places, doing challenges and earning points. Check out Michael Stoner’s evaluation of SCVNGR and its use at several schools in their recruitment process. Read More

WELCOME TO COLLEGE, who believe it’s all in the visit and have created web & mobile applications to help institutions measure and manage their most critical recruitment tool, the college visit. With over 15,000 ratings on the Welcome to College site, check out how your institution is stacking up. Find out more about becoming a Welcome to College school partner. Read More

ZINCH.com, the preferred destination by over 3 million students to research schools and scholarships, and to showcase themselves as more than a test score.  Over 1,000 colleges and universities around the world partner with Zinch to attract and enroll best-fit students on the largest college-search social network in the world.  To learn more about Zinch e-mail outreach@zinch.com or tweet @socialadmission.


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