Vice President of Marketing at Mongoose Research, Marty Agius, joins Admissions Live for an overview of best practices in an admissions-first approach to mobile communication strategies. From text messaging to mobile web sites, Marty brings over 26 years of marketing experience to the show along with dos and don’ts for mobile web content curation.

Taken from the live broadcast, June 19, 2012.

Topics discussed during the LIVE broadcast include:

  • Text messaging
  • Admissions-first mobile strategy
  • Admissions-first mobile content
  • Branding
  • Dos and Don’ts
  • Case studies
  • ROI
    … and much more


Rethinking Mobile in Higher Ed: An Argument for an Admissions-First Approach by Seth Odell

Browse screen shots of admissions-first mobile sites on the Mongoose Research Pinterest page:

Mongoose Research – Leading Strategies for Mobile Communication in Higher Ed


Champlain College

Nazareth College

St. Mary’s University

Gardner-Webb University



INIGRAL, Admissions Live is sponsored by Inigral, check out their latest whitepaper “Class of 2016 Community Analysis” to learn how creating communities for incoming students can improve admissions yield. Be sure to head over to to check out their latest research including this white paper that is available and free to download. Read More

SCVNGR, Admissions Live is sponsored by SCVNGR, a Google-funded mobile game about going places, doing challenges and earning points. Scvngr for universities can be used to help train students and staff, including RAs! Check out how Laroche College did it by heading on the scvngr U blog. Read More. Admissions Live is sponsored by, the preferred destination by over 3 million students to research schools and scholarships, and to showcase themselves as more than a test score. Over 1,000 colleges and universities around the world partner with Zinch to attract and enroll best-fit students on the largest college-search social network in the world. To learn more about Zinch e-mail or tweet @socialadmission.

WELCOME TO COLLEGE, Admissions Live is sponsored by Welcome to College, who believe it’s all in the visit and have created web & mobile applications to help institutions measure and manage their most critical recruitment tool, the college visit. Visit to learn more or tweet @welcome2college for a demo! Check out a recent analysis of Welcome to College on the mStoner, Inc. blog by MalloryWoodRead More

Master the art of texting with Mongoose Cadence, higher education’s preferred text messaging platform. Elegantly designed and exceptionally intuitive, Cadence is a game-changing texting solution for your entire institution.

Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.

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