In 2010, mStoner and Slover-Linett Strategies partnered with CASE to conduct the first survey of social media in Advancement. That initial survey provided invaluable data about the use of social technologies in alumni affairs, communications, and fundraising, establishing a baseline against which to measure trends in subsequent surveys. With the fourth survey now in the books, it’s time to examine the findings and consider some of their implications.

This show featured the two people behind the design and analysis of the survey. Cheryl Slover-Linett outlined key findings of the survey, and Michael Stoner reviewed two case studies illustrating these findings. The case studies were drawn from the six included in the #SocialMedia, Advancement, and Fundraising in Education white paper that Michael and Cheryl co-authored to present the survey results to the broader higher ed and non-profit Advancement audience. Topics covered included staffing, increasing collaboration across the silos of the Advancement workplace, the increasing importance of social media volunteers, and the need to assess ROI in terms that are meaningful to senior leadership.


This show was sponsored by


iModules Software is the leading constituent engagement management provider for educational institutions. iModules delivers an integrated, online platform that transforms how institutions strengthen constituent relationships and achieve fundraising success.

CounterMarch Systems

From registration to check in and participation, CounterMarch Systems provides software that alumni and staff love to use. We build comprehensive, easy-to-use systems that handle the complexities of reunions and homecomings so that your staff are free to do the important work of alumni engagement. Our mobile apps provide a platform for alumni networking and social media connectivity before and after the event and are “integration-ready” for a seamless user experience.



Andrew Gossen

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