May 28, 2014 12:45 pm


In this short clip from Advancement Live, host Ryan Catherwood interviews Kenna Boyd at the University of Virginia on crafting a campaign event strategy. Find out what U.Va. does to maximize its time and resources during critical campaign phases. (Original air date: 5/27/14)

Questions for Kenna:

1) Kenna, can you mention the campaign we just completed and our three priority focus as we gear up to our next campaign?

2) How do you craft a strategic event plan during each phase of a campaign? What are the most important considerations?

3) What does a current event look like during our bridge priority phase? How will those change as we move to promote our next campaign?

Kenna Boyd

Kenna Boyd

Kenna Boyd is the Associate Director of Donor Relations at the University of Virginia, where she is responsible for stewardship of the University’s major donors, alumni, parents and friends through cultivation, recognition and engagement events.  In addition to managing the Office of University Advancement’s events program she is responsible for the coordination and compilation of the Presidential Event Proposal and Schedule.

Advancement Live is sponsored by


iModules Software is the leading constituent engagement management provider for educational institutions. iModules delivers an integrated, online platform that transforms how institutions strengthen constituent relationships and achieve fundraising success.


Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. In June mStoner is hosting an in-depth two-part webinar series focused on brand strategy.Schedule.


Ryan Catherwood

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