June 24, 2014 8:38 am


In this episode of Advancement Live, host Ryan Catherwood interviews three alumni relations pros about their recent Reunion Weekends. Watch the episode below for more information about managing Reunion volunteers – both alumni and students, event promotion and development, social media strategy and kids’ programs. All three guests represent small or medium sized schools.

Along with lots of other great information, viewers of this Advancement Live episode will colgate reunionlearn:

1) What’s a “volunteer driven” reunion program and the associated challenges and benefits;

2) How to train volunteers to orchestrate great reunion events and work in partnership with the university;

3) How to infuse social media and hashtags into the promotion of reunion weekends and engagement during the event;

4) The impact of having alumni reunion attendees stay on campus during the reunion weekend;

5) What goes into making a great reunion program.

Show Guests

Ashley Weeks Cart (@EphTweets)


Ashley Weeks Cart

Ashley Weeks Cart graduated from Williams College in 2005 with a BA in Art and Gender Studies. She holds a Master degree from the University of Southern California in Public Art Studies. She worked for Goucher College in Campus Life and for the City of Ventura as an event planner before beginning work at Williams in 2010 as the Associate Director of Alumni Relations and the Director of Classes and Reunions.



Jenna Webb (@JayNA0217)


Jenna Webb

Beginning July 1, Jenna Webb will begin serving as Director of Alumni Relations.  Jenna, a 2002 graduate of Colgate has worked at her alma mater for four years, leading Reunion preparations, supervising staff, and building online engagement programs.  In her new role, she will expand her role to manage the day-to-day operations of the Alumni Relations Office which includes budget, staff, and programs.



Lisa Lee

Lisa Lee has served as Director of Alumni Relations at Swarthmore College, her alma Lisamater, for 14 years. Prior to Swarthmore, she worked in graduate admissions at the Duke University Fuqua School of Business, the School of Advanced International Studies (SAIS) at Johns Hopkins University, and the Wharton School of the University of Pennsylvania. She holds an Ed.M. from Boston University.

Lisa’s responsibilities include working with the executive committee of Alumni Council to develop initiatives which maximize their productivity and their support of college needs. She co-chairs the Lax Conference on Entrepreneurship planning committee and manages the Alumni College Abroad program. She staffs the 50th reunion class. She works with faculty to create programming for regional alumni events which showcases key features of the college’s strategic plan.

This show was sponsored by


iModules’ annual user conference, Sizzler, is a three-day event for networking, sharing, and learning industry best practices. Join over 500 of higher education professionals, representing more than 225 organizations July 27 – 30, 2014 in Overland Park!


Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.


Ryan Catherwood

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