Alumni and Admissions offices combine forces on many college campuses to form Alumni Volunteer Programs targeting prospective student recruitment. Chris Doyle joins the show from Marist College and Ashley Hennigan asks questions about forming and managing these efforts. What needs to be done? How can volunteers help? And, what will make your program a success?

Taken from the live broadcast, January 31, 2012.

Ashley: Why do we need alumni involvement? Why use volunteers?
Chris:  We use alumni volunteers for many reasons, but some less obvious reasons are to increase credibility of the institution, utilize their political advocacy to benefit the institution, identify students who might otherwise be missed and keep alumni involved in the academic mission.

Ashley: For those who are just starting out. What do you recommend?
Chris: Ask the most important questions.

  • What needs to be done?
  • What are your goals?
  • How can volunteers help you reach those goals?
  • What will it take to make the program successful?

Ashley: Once you have answered these questions, what comes next?
Chris:  You have take a look internally and gain institutional buy-in.
Here are a few steps to get your goals in order:

  • Assess your needs
  • Develop a preliminary proposal
  • Secure institutional support
  • Choose a structure that will meet your institutional needs
Watch the entire video broadcast for more insights!
Chris discusses:
  • Training
  • Parent volunteers
  • Challenges
  • Opportunities
  • Chris’s Wish List
More questions for Chris? Email


Marist Alumni Recruiting Team Website

Guidelines for National College Fair Alumni Representatives

What to Expect at a College Fair – Training Video from Sheila Chabot 

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Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.

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