As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work?

Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.


Higher Ed Special Edition is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Daniella Nordin

Daniella Nordin

Daniella is a digital content strategist with a roots in social media marketing. Her work includes producing and curating content that engages — and cultivates — alumni and prospective students. She fangirls over finding ways to creatively share stories online and offline. A native of the great state of Ohio, Daniella is a graduate of The Ohio State University (#BuckeyeForLife) and holds an M.A. in Communications from the University at Albany, SUNY. You can find her drinking Diet Coke, watching The West Wing, and listening to podcasts, when she isn't co-hosting Ladies 80s on the Skidmore College radio station.


Casey Thomas

Casey Thomas is Assistant Director of Digital Engagement for Admission Services at Arizona State University. She created and manages all Admission Services social media accounts and is the community manager for ASU’s private admitted student network called devil2devil. She enjoys using GIFs to interact with students on Twitter, which makes many of her colleagues think she is sending presents over the internet.


Eric Clark

Eric Clark is no stranger to higher education. After spending six years as the Assistant Director/Director of the Center for Academic Success at Eastern Nazarene College, Eric transitioned into a recruitment role and has served as the Director of Admissions at Quincy College for the last year. When he’s not thinking about higher education, you will find Eric spending time with his wife and four daughters


Daniella Nordin

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