Many large colleges and universities have a College Admissions Decision Day when applicants are notified of their acceptance or denial into the institution. It is an exciting and emotional time for students that also sets off a chain reaction for many of the departments across campus – especially on-campus housing. Even more challenging is the adaptation of instant college admission decision days where students are notified of their acceptance on the same day. Tune in to learn from housing communication experts Kathryn Magura from Oregon State University and Dr. Ray Gasser from Michigan State University on how their offices communicate with recently admitted students.


Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Kathryn Magura

Kathryn is the president of the Northwest Association of College and University Housing Officers (NWACUHO). She’s looking for ways to utilize technology to enhance the customer service experience on a college campus.


Dr. Ray Gasser

Dr. Ray Gasser serves as the Senior Associate Director for Residence Education and Housing Services at Michigan State University. His current level of responsibilities includes oversight of 27 residence halls and 2 apartment complex facilities, safety & security, summer conferences, and housing assignments. An active member of ACUHO-I, Ray sits on the Marketing and Communications committee and the Program committee.

Ray has worked to advocate social justice in each of his jobs. Ray is a graduate of the Social Justice Training Institute in 2001. He had served on the President’s Diversity Council at the University of Idaho since its inception and co-chairs the student recruitment and retention subcommittee. He has also taught four Diversity and Stratification Workshops on topics including diversity awareness, white privilege, hate crimes and bias, and teaching for social justice. He has been an active member of Safe Zone training groups on every campus he has worked.

Ray received his B.A. from the University of Washington in Mass Communications, his M.S. from Colorado State University in Student Affairs, and his Ph.D. from the University of Arizona in Higher Education Administration. Ray’s doctoral work focused on studying the factors contributing to first-year undecided student retention.


Amy Jorgensen

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