Join Chris Syme (@cksyme), consultant specializing in digital crisis communications and social media marketing at, and her guest Dr. Bill Smith, Director of University Branding and Marketing at Northwestern State University – as they discusses Crisis 2.0 – defined as a new model of communications influenced by the speed of digital, and the need of the public to have 24-7 information.

Taken from the live broadcast January 31, 2013

Additional resources to check out once you’ve during the LIVE broadcast include:



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Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private Facebook community to boost enrollment and retention. Check out their blog “Inigral Insights” for posts on admissions marketing, student engagement, and social media in higher education.


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