When you open up your browser to find information, you navigate to that blank white box, enter your query, and receive a list of possible answers. In this episode, we’ll take you on a search journey and navigate the user experience of information seeking. When we better understand user behaviors and motivations we do a better job guiding people through their journey.

Host Rob Zinkan speaks with Tony Russell-Rose, founder of UXLabs and co-author of “Designing the Search Experience: The Information Architecture of Discovery,” about the art and science of search.


This episode is sponsored by Funnelback

Episode Host

Rob Zinkan

Rob Zinkan

Rob Zinkan became vice president at RHB, a higher education marketing consultancy, in 2019. Rob has more than 20 years of experience in higher education administration, serving in senior leadership positions in marketing and advancement. He spent the past 17 years at Indiana University, most recently in a system-wide role as associate vice president for marketing. He also served in campus-level roles there as vice chancellor for external affairs and assistant dean for advancement. Rob holds a doctorate from Creighton University, a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the AMA Symposium for the Marketing of Higher Education conference committee, contributes to Inside Higher Ed’s “Call to Action” blog, and is a recent CASE commissioner (Commission on Communications and Marketing).


Tony Russell-Rose

Tony is founder and director of UXLabs, a research and design consultancy specializing in complex search and information access applications. Before founding UXLabs he was Manager of User Experience at Endeca and editor of the Endeca UI Design Pattern Library, an online resource dedicated to best practice in the design of search and discovery experiences.

Tony holds a PhD in artificial intelligence and a Masters in cognitive psychology. His first degree was in engineering, majoring in human factors. Tony has published some 70+ scientific papers on search, user experience and text analytics, and is co-author of “Designing the Search Experience: the Information Architecture of Discovery“, published by Elsevier in 2012.


Will Noble

Will is part of the business development team for search technology Funnelback, working from their Seattle office. Before moving to the US, Will worked in the digital industry in London, most recently as Senior Account Manager at Funnelback. Here he collaborated closely with Higher Education institutions, including the University of Oxford and the University of Cambridge, to develop search strategies based on the principles of effective ‘Search UX’, resulting in increased conversions and the creation of seamless user journeys.