November 12, 2011 1:50 pm


Many marketers are still trying to figure out the location game. Is it all about ‘checking in’ or is that just a fading fad?

SCVNGR University Rep Jeff Kirchick joins Higher Ed Live to talk about the location industry, offering in-depth analysis on how organizations have pivoted their models, and what it means for marketers looking to utilize their offerings to engage their community.

Thinking about using LBS in an upcoming campaign? You’ll want to watch this first.

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SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out how Babson College is using SCVNGR campus-wide.

Episode Quick Links
Skip the Weekly 5 and get right to the interview
The future of location


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