July 29, 2013 12:00 am


Michael Kiser, Vice President for Communications leads a panel discussion to sort through the best way to bring big brand thinking to small school settings. Joining Michael tonight are Melissa Farmer Richards, the assistant vice president for marketing and publications at Virginia Tech, Jeanne Mathews, the assistant vice president of public relations and marketing at Berry College, and Bob Massa, vice president for communications at Lafayette College.

Taken from the live broadcast July 25th, 2013




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Higher Ed Live is sponsored by Inigral, the Creators of the Schools App. A private social network aimed at connecting incoming students to build community and impact enrollment. Check out their latest research with partner institution University of Denver on Schools App membership VS. campus visits and the corelation to enrollment outcomes.


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