September 28, 2013 11:24 am


Host Fran Zablocki speaks with Assistant Director of Editorial Services and Social Media at St. Lawrence University Meg Bernier, Social Media Coordinator at Oberlin College Ma’ayan Plaut and Business Intelligence Analyst at University of Denver Derek Duncan about future roles, responsibilities, and organizational structures of higher education communications professionals. The discussion centers around ideas for both what individual jobs could look like, what skills are important to have and what staffing models could potentially evolve past the often siloed landscapes that exist today.

Taken from the live broadcast September 26th, 2013

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Higher Ed Live is sponsored by Uversity, formerly Inigral, the creators of Schools App. Join Uversity on October 8th at 2pm EDT for their upcoming webinar “Maximizing Enrollment with Social Media” to learn about best practices in admissions marketing.

Next month mStoner, a marketing communications agency focused on higher education web strategy and development since 2001, is presenting a three-part Web Analytics Webinar Series. You know the data you’re collecting is important, but how do you put it to use? How do you align this data with institutional objectives? And how do you take advantage of Google’s advanced features like customized reporting, event clicks, or funnels? You’ll get answers to these questions and sharpen your knowledge of Google Analytics with mStoner’s webinar series. Learn more about the series and register. Institutions can register for individual webinars or receive a discount by signing up for all three.


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