Managing Social Media in Higher Education is no easy task. There is a lot of pressure to stay on top of current trends and strategies, maintain consistency in many channels, and ultimately build genuine digital relationships with our students that result in brand loyalty. Liz Gross, author of “How to Manage Social Media in Higher Education: A Guide for Campus Administrators”, joins us to give insight and tips on how to succeed in the fast-paced world of social media management.

The show includes:

  • Why Liz wrote her book
  • Content Strategy tips
  • Social Media Guidelines
  • Management insight
  • Social Listening strategies
  • Crisis Management
  • Transparency online
  • Social Media Measurement
  • and more…

Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Liz Gross

Liz Gross, is a higher-ed social media legend. Liz currently works as a Social Media and Market Research Strategist for a federal student loan servicer. Prior to her current position, she was the Director of Marketing and Communications at the University of Wisconsin-Waukesha and Program Outreach Coordinator in University Housing at the University of Wisconsin-Milwaukee. She has spoken about social media and higher education at South by Southwest EDU, South by Southwest Interactive, the American Marketing Association Symposium for the Marketing of Higher Education, and the National Association of Student Financial Aid Administrators. Her writing has appeared in the ACUHO-I Talking Stick and CASE Currents.

Liz recently published a book, “How to Manage Social Media in Higher Education: A Guide for Campus Administrators”. This book is available for purchase on her website:


Amy Jorgensen

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