On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine’s Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.


Advancement Live is sponsored by mStoner, Inc.

Episode Host

Kim Infanti

Kim Infanti

Kim Infanti enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.


Greta Morgan

Greta is director of development at the College of the Holy Cross. Prior to her role at Holy Cross, Greta spent nearly three years at Beth Israel Deaconess Medical Center as executive director of leadership and campaign initiatives. Greta has a bachelor’s degree from Wheaton College and a master’s degree from Babson’s Franklin W. Olin Graduate School of Business.


1 Comment

Kim Infanti

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Leave a Reply

Your email address will not be published. Required fields are marked *