Today, more than 87% of commercial brands are leveraging user-generated content in their marketing strategies. Learn more about how you why you should be seeking out this cost-effective content source and how you can identify awesome photos, videos, and comments to share from your best followers.


This episode is sponsored by Robert Mattaliano

Episode Host

Christen Gowan

Director of digital strategy, Union College

Christen Gowan is a member of the Communications and Marketing team at Union
College in Schenectady, N.Y. As director of digital strategy, she manages the College’s
social media channels and marketing video production. She leads digital marketing
efforts at the College, engaging Union’s online audiences, and serves as an advisor to
senior staff and the president on their online presences. Prior to joining Union in
2010, she covered various beats as a daily news reporter for the Albany Times Union.



Dave Tyler

Dave Tyler, social media director at Rochester Institute of Technology, has been working in higher education for a decade. At RIT he directs social content and strategy across the University’s platforms. Before coming to RIT, he worked for The College at Brockport in a similar role. He’s also worked in public relations and as a newspaper reporter. He still considers himself a recovering journalist. Dave also serves as Publisher of Link, an online journal published by HighEd Web. He lives in Rochester NY.

A former US ambassador to Chile, two-time Grammy recipient and the winner of the 1995 Heisman Trophy, Dave also likes to find out of people read all the way to the bottom of these kinds of bios by throwing in ridiculously untrue statements near the end.

Connect with Dave on Twitter at @dtyler321.


Tori Bragg

Victoria Bragg (Tori), social media specialist at Rochester Institute of Technology and freelance UX/UI designer. At RIT she works as a content creator for social media; creating infographics, visual stories, and animations to display information for Instagram, Snapchat, Facebook and Twitter. Graduating from RIT in May 2019, Tori will have a BFA in New Media design and a minor in Game design.

Find out more on her website at