Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospective students), and talk about one of the greatest debates in internet history: how to pronounce the GIF acronym.


Higher Ed Special Edition is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Andrew Cassel

Social Media Content Strategist, University of Alaska Fairbanks

Andrew Cassel has been creating and curating social media content for the University of Alaska Fairbanks since 2011. Cassel is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel has also presented about social media content best practices to the Greater Fairbanks Chamber of Commerce, Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, as part of the HigherEd Experts 2018 and 2019 Higher Ed Content conferences, the 2019 eduWeb Digital Summit as well as at the 2017 and 2018 Higher Ed Web annual conferences.



Jon-Stephen Stensel

Digital Media Specialist at University of Central Arkansas
Experienced Social Media Coordinator with a demonstrated history of working in higher education and government. Skilled in Adobe Photoshop, Email Marketing, Student Development, Final Cut Pro, and Teaching English as a Second Language. Strong media and communication professional with a Master of Arts (MA) focused in English from Arkansas State University.


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