Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown.

You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and when it does, you get the best content produced efficiently.

On this episode of Marketing Live you’ll hear best practices and lessons learned. Rethink your content strategy workflows to support contributors and get great content results.


This episode is sponsored by OmniUpdate

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Vanessa Theoharis

As the Associate Director of Integrated Content Strategy at Babson College, Vanessa Theoharis oversees the creation and execution of integrated content strategy for the institution and its various business units. She is specifically responsible for integrating Babson digital channels with other marketing efforts; advising on the points of intersection for paid, owned and earned media; acting as the point person for the development of new content in regards to web and social media channels; and acting as a consultative lead with marketing managers and partners across campus for all integrated marketing projects aimed to move target audiences from awareness to enrollment to lifelong engagement with the College. She received a B.S. from Babson College and an M.A. in Integrated Marketing Communications from Emerson College.


Kait Smith Lanthier

As the Brand Journalist at Babson, Kait Lanthier helps design and fuel the day-to-day implementation of the college’s digital content across multiple platforms and channels to increase brand awareness, engagement, and advocacy. She serves as the managing editor for a variety of Babson-owned integrated content marketing platforms, including, Alumni Career Spotlights, Entrepreneurs of All Kinds community profiles, and Babson Blogs. Previously Kait served as a Manager of Student Experience Communications, partnering with Babson’s student-facing campus partners on marketing efforts and projects that impacted the graduate and undergraduate student experience. Kait received her B.A. in Communications/Journalism and her M.A. in Integrated Marketing Communication, both from Marist College.