Facebook Live allows anyone with a phone to broadcast in real time to the world.  While it’s easy to connect, it’s not necessarily easy to produce content that connects with your audiences.  In this episode, Nick Persac, University of Texas at Austin social media coordinator, shares tips and tricks to help you master Facebook Live.  Join us as he shares case studies, best practices and some lessons learned. 


This episode is sponsored by PRSA's Counselors to Higher Education

Episode Host

Andrea Boyle Tippett

Director of External Relations, University of Delaware


Nick Persac

As a social media coordinator for The University of Texas at Austin, Nick Persac manages channels with a combined following of about 1 million people. He began covering the world of higher education as a journalism student at LSU, where he worked as editor in chief of the student newspaper. He continued being a higher-ed storyteller as professional journalist, reporting on the University of Louisiana at Lafayette for the city’s daily newspaper. He joined the communications team at UT Austin in 2014 as a content marketing specialist focused on digital storytelling and content production. In his current role, he leads long-term strategy for the university’s social-media channels, oversees daily publication efforts and assists with presidential communications. Follow Nick on Twitter, @nicholaspersac.