How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions.

Tune in to learn winning ways to report on outcomes to your boss and to the community. In this episode, we will explore engagement definitions, data collection, and reporting. We’ll look at evaluation techniques – surveys, focus groups, and net promoter scores. We’ll also explore the relationship between involvement and giving. Plus, using engagement metrics to inform future decisions.


This episode is sponsored by SUNYCUAD

Episode Host

Kerry Gotham

Director of Alumni Engagement/Executive Director of the Brockport Alumni Association

Kerry Gotham has 20 years of experience in higher education and advancement, currently serving as director of Alumni Engagement and executive director of the Brockport Alumni Association at The College at Brockport, State University of New York. Previously, he served as the director of Alumni Relations at Nazareth College. Kerry has presented at multiple CASE and SUNYCUAD conferences, the Northeast Annual Giving Conference, and the CASE Summit. He has been recognized as a CASE District II Faculty Star and a Grand Gold winner in the CASE Circle of Excellence awards. Serving in many volunteer capacities for CASE, he was a member of the CASE District II Board, where he served as co-chair of the District II Awards Program and is currently on the faculty for the CASE Summer Institute for Alumni Relations. Having co-chaired the SUNYCUAD Educational Conference in 2015, Kerry is currently president of the SUNYCUAD Board of Directors. Kerry received his M.S. in Higher Education Administration from Syracuse University and a B.S. in Biology from Nazareth College.



Jennifer Cunningham

Jennifer Cunningham is the assistant vice president for alumni relations at Lehigh University. Jennifer provides strategy and direction for the ways in which Lehigh engages with its 80,000 alumni around the globe. She came to Lehigh in early 2016. She was recently named to the CASE Council on Alumni Relations and serves as a faculty member at the CASE Summer Institute for Alumni Relations. She is in her third year as a faculty member at the CASE Alumni Engagement Strategies conference.

Prior to Lehigh, she was at her alma mater, Cornell University, for nine years, most recently as the senior director of metrics and marketing, where she analyzed events, volunteer and giving data and coached staff on using it to make smarter business decisions. Before her career in alumni relations, Jennifer worked in advertising, producing TV and magazine ads for clients including Microsoft, MasterCard, and Popeye’s Fried Chicken.