Sponsored Post

This post is sponsored and written by Penn State Web Conference 2015, sponsor of Higher Ed Special Edition.

How do we move our organization forward? We give it the right tools. Projects fail when we don’t adapt implementation processes to our organization’s culture. The web is a dynamic space that moves at a breakneck speed. The pace of higher education is much slower. Samantha Toy Warren spoke to over 450 attendees at the Penn State Web Conference on Monday, June 22, 2015 about adapting web tools for our culture.

Habits in the workplace are a based on the context of our experiences. UX professionals are supposed to empathize with users, but for the good of the order let’s take a moment empathize with colleagues who are resistant to change.

Why don’t people change?

  1. Fear
  2. Time
  3. Comfort

In order to address these roadblocks, we need environments that support professional development. Fears manifest themselves in confusion and are toxic in the workplace. Mandating professional development justifies time spent on learning a new tool and provides a more comfortable environment for change.

He who stops being better, stops being good. – Paul Rand

Tips from Samantha:

Create a community of supporters, a place to empathize and educate.

Connect on a personal and professional level.

Be flexible. Allow yourself to pivot when you run up against culture clash. There is no one way to solve a problem.

Show > Tell. A prototype can save you from 1000 meetings.

How do we get better? We upgrade our tools. The right tools can limit bureaucracy that slow us down. Survey data, guides and internal communication are all tools that can be used to create a shared experience and eliminate the need for an overly complex approval process.





Article Author

Ashley Budd

Broadcast Producer, Host of Higher Ed Special Edition
Director of Digital Marketing, Cornell University

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.


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