When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address:

  • Assessing your current team
  • Determining your functional buckets (i.e.: Where do social and multimedia functions belong?)
  • Breaking down silos
  • Integrating workflow



This episode is sponsored by PRSA's Counselors to Higher Education

Episode Host


Director of External Relations, University of Delaware


Teresa Paulsen

Teresa is founder and owner of Teresa Paulsen Communication LLC. She’s a senior marketing and communication leader with more than 20 years of experience working alongside C-suite executives, including university administrators, to drive organizations’ desired results. She has helped teams navigate through dozens of complex situations using a combination of methods, including progressive digital marketing, strategic media relations, and executive coaching. Teresa’s university-specific expertise includes introducing and deploying business-to-consumer marketing strategies to further enrollment, retention and engagement objectives. Prior to her employment at the University of Nebraska, Teresa consulted for the university, with a specific focus on communication team organizational structure and scope. During her time as chief communication and marketing officer for the Nebraska flagship university, she worked with her counterparts at the system’s campuses, and with the colleges and departments in Lincoln, to develop organizational structures to boost communication effectiveness.