Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation.

In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.


This episode is sponsored by TargetX

Episode Host

Chris D'Orso

Chris D'Orso

Chris D’Orso is the Associate Director of Undergraduate Admissions at the College at Brockport. A SUNY lifer, he has a B.A. from Geneseo, worked in student activities at Finger Lakes Community College and in admissions and orientation at Old Westbury, before joining Stony Brook, where he ran social media for one of the top public universities in the northeast. He also got his butt kicked on “Jeopardy!,” a defeat he rues to this day.


Sasha Peterson

TargetX CEO, Sasha Peterson, is responsible for the strategic direction and day to day operations of the company. Upon joining the business, he oversaw the expansion of TargetX’s product offerings to extend more deeply into the student lifecycle and drove the “mobile-first” design paradigm, which puts the student experience first. Prior to joining TargetX, Sasha held a variety of executive leadership roles at top education technology firms, including President of Hobsons EMT and VP of Partnerships at Altius Education. He began his career as co-founder of Academic Engine and has over 20 years of education technology experience.