New social media platforms are constantly emerging online, creating opportunities for us to communicate with our students in innovative ways. The challenge is knowing which platforms are beneficial for us to join and which ones are better to leave behind. Snapchat launched in 2011 and quickly rose to prominence in the digital world. With over 100 million active users – and 71% of them under 25 years old – Snapchat presents a great opportunity to connect with our students.


Marketing Live is sponsored by Funnelback

Episode Host

Amy Jorgensen

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World. Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.


Andy Howard

Assistant Director of RecSports for Marketing & Communications at the University of Florida


Amy Jorgensen

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