Alternate Title: Three Amigos at Work for the Gator Good

Thursday, October 2, 2014 at 1:00 p.m. ET
Broadcasted over Google Plus, On-Air Hangout
Conversation: #HigherEdLive

Host Ashley Budd speaks with Todd Sanders, Director of Social Media at University of Florida, Bruce Floyd, Social Media Manager for the UF Athletic Association and Jeff Stevens, Assistant Web Manager at UF Academic Health Center. Watch this discussion about communication strategies across central marketing, athletics, and colleges and units.

Join the broadcast LIVE and participate in the discussion on Twitter at #HigherEdLive at 1 p.m. ET on Thursdays. Watch the video replay in syndication or listen to the podcast here and on iTunes.


Lil’ Jon Shout Out to Gator Football
ESPN College Football: SEC Blog
#BeetBama on Instagram
Photo by @uflorida
For The Gator Good Campaign
UF Health Web Services
UF Health Social Media Hub

Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more. In October, mStoner is hosting two valuable webinar series. The first is a three-part webinar on analytics in higher education and the second is a two-part webinar series focused on brand strategy in higher ed. Register Now.

Higher Ed Live is made possible by OmniUpdate, the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. OmniUpdate has an Email Campaign Manager that can be used with their CMS. Read More.

Special thanks to the American Marketing Association for sponsoring this show. AMA is hosting higher education’s largest and most comprehensive event! Join education marketers from all over the world November 10th-13th in Austin, Texas at the AMA’s 2014 Symposium for the Marketing of Higher Education. This event will focus on what matters most to higher education marketers and will cover key learning areas including building strong college and university brand, effective methods of print, web, and social media marketing, measurement of marketing activities, marketing communications strategy and execution, trends in higher education marketing, and innovative recruitment and fund-raising strategies. Visit to learn more and register.

Episode Host

Ashley Budd

Ashley Budd

Ashley Budd is a digital strategist and designer based in upstate New York. She specializes in bringing offline experiences online. Ashley is director of digital marketing at Cornell University serving Alumni Affairs and Development. Prior to joining the team at Cornell, Ashley spent more than five years in Enrollment Management and Career Services at Rochester Institute of Technology. Ashley speaks about college admissions, digital fundraising, communication and media technologies.

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