February 24, 2012 5:23 am


While social media has been prevalent in higher education for years, it’s only relatively recently that institutions have begun to invest full-time staff in tackling it. To shed light on the ins, outs and challenges faced by our industry’s first full-time social media staff, we bring on a panel of social media managers and directors to share their insights and story, including:
Ma’ayan Plaut Oberlin College Social Media Coordinator
Bruce Floyd University of Florida Social Media Specialist
Lougan Bishop Belmont University Social Media & Web Marketing Specialist
Karlyn Borysenko SNHU Director of Social Media
Thanks to our Sponsors
OmniUpdate is the leading web content management system (CMS) provider for higher education. The company’s web CMS, OU Campus™, is secure and scalable with great tools and features, deployment flexibility, and an awesome user community. Check out how Stony Brook University Went Green and Cuts Costs with their Online Catalog.
Inigral, the creators of the Schools App on Facebook. A private Facebook community to boost enrollment and retention. Are you measuring what Matters in social media? SM measurement guide for higher ed here.
SCVNGR is a Google-funded mobile game about going places, doing challenges and earning points. Check out how Northwestern’s Matt Herek discussed their use of SCVNGR to engage young alumni last year.

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