We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University about their experiences with creating social videos. They’ll share key strategies for video success. We’ll talk about what works, what doesn’t, and that one time Colorado State tried to make a viral recipe video—and learned a few lessons along the way.


Advancement Live is sponsored by mStoner, Inc.

Episode Host

Kim Infanti

Kim Infanti

Kim Infanti enjoys being a connector and finding new ways to foster relationships using social media. She is the Director of Strategic Communications and Digital Engagement in Syracuse University’s Office of Alumni Engagement. Prior to joining the alumni office, Kim oversaw alumni programs in Syracuse University’s Career Services office. One of her proudest accomplishments during that time was creating the @WorkingOrange Twitter handle, a concept that many peer institutions have since modeled.


Tony Dobies

Tony leads the social media conversation on campus at West Virginia University. As social media director, he sets the University’s social media-specific goals and develops strategies to reach them through various campaigns and initiatives. He also oversees all official social media accounts for the University. Prior to his social media work at WVU, Dobies spent time as a senior writer at the University and was an award-winning sports writer for newspapers like The Pittsburgh Tribune-Review and The Daily Athenaeum. He graduated from WVU in 2009 with a Bachelor of Science in journalism. Follow Tony on Twitter, @dobiest.


Jen Smith

Jen Smith is assistant director of social and digital media for Colorado State University where she helps develop social media strategy and creative content for the CSU’s institutional social accounts. She specializes in graphic design, video production and social communication to increase engagement with friends, students and faculty, alumni, and donors of CSU. Jen is a graduate of the University of Nebraska-Lincoln.


Kim Infanti

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