August 22, 2014 3:33 pm


In this edition of Marketing Live,which originally aired live on August 21, 2014, guests Georgy Cohen and Dave Pond discuss the role of storytelling in higher education marketing.

Host’s note: The autofocus feature that switches the camera view to the current speaker wasn’t functioning properly, so much of the episode video is locked on me, the host. That was definitely not the intent, so my apologies. We also had a few glitches with the audio quality. But, the show was still a fantastic discussion.

This show was sponsored by: 


Formstack is a robust online form building solution. With an intuitive drag and drop interface, the platform makes it easy for marketers to create branded, mobile-ready web forms without writing code. Build donation forms, contact forms, event registrations and more with the web’s only 508 compliant form builder. Publish your forms and leverage Formstack’s social media plugins to maximize your traffic. With in-app Analytics and integrations with popular marketing tools, you can get even more out of your captured responses. Visit to learn more about the ways Formstack can double your response rates.


Higher Ed Live is produced by mStoner, a marketing and communications firm that works with education institutions on branding, strategy, web design, and more.

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Tim Jones

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